ORTEC | adscience is now fully connected with the Adhese Gateway setup. By connecting both platforms a one of a kind independent ecosystem of demand and supply is created. In this new setup it will be much easier to fulfill the market’s wishes for new features.
A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. ORTEC | adscience have developed their own DSP that is easy to use and gives you complete insight into your online advertising campaigns. Oscar Peter, Commercial Director of ORTEC | adscience says the following about their DSP: “With our DSP it is possible to start an online media campaign within 5 minutes, it is that easy to use! The connection with Adhese makes the entire buying, optimizing and reporting processes much more efficient.”
The Adhese Gateway works with any type of inventory and connects to any SSP or marketplace. Adhese provides fast, secure server-side connections. The server-side tech team tackles all the problems publishers face when connecting to several demand partners and creates new solutions to work together. Detailed, real-time reporting provides unparalleled insights into campaign performance, fill rate and user synchronization across all channels and ad formats.
This connection between ORTEC | adscience and Adhese is important for multiple reasons. The most important is that advertisers can use the DSP to directly buy media through the publishers that Adhese offers. With this partnership ORTEC | adscience and Adhese create an ecosystem where advertisers have complete insights into their media campaigns, and they completely cover the advertisers’ needs because any desired features can be developed.
“This connection will add another great solution to the growing Gateway ecosphere of technology- and service partners. We firmly believe in connecting versus competing, in an open transparent market as opposed to black-box walled gardens. And with ORTEC | adscience we add some cool DSP tech. Remember, you choose with whom you want to work, who you decide to trust. So, you don’t have to work with both of us, but now you can… only if you want to.” Sven / Managing Partner Adhese-Gateway
About ORTEC | adscience
ORTEC | adscience offers online marketing tooling and full actionable insights. To learn more about ORTEC | adscience, please visit: www.ortecadscience.com
Adhese has always been an advocate of transparency and complete control over data held by the customer. To learn more about Adhese, please visit: www.adhese.com