Online Marketing Tooling : Full Actionable Insights

Empower your marketing campaign with the tools that adscience has developed. These digital online toolings give you perfect insights about your audience and more.If you wish to learn more, feel free to contact us.

OUR PURPOSE

We want to improve the world using our passion for mathematics.

OUR VISION

By empowering organizations with mathematical optimization technology and advanced analytics, we contribute to a better world.

OUR AMBITION

We want to continuously increase our impact on the world with our data driven decision support.

WHAT WE DO?

Adscience is a 100% Independent Technology Provider. 

All the solutions and products that we deliver come with clear characteristics such as: ease of use, awesome support, fully optimizable, outstanding features and completely agnostic.

GET STARTED NOW

Why Adscience?

We offer solutions for your online advertising challenge. Our approach is to identify the opportunity, create a proof of concept and offer a Minimum Viable
Product and go from there.

EASY TO USE

We offer our products managed or self-serviced.

EXPERTS IN OPTIMIZATION

ORTEC is one of the largest providers of optimization software and analysis solutions in the world.

AWESOME SUPPORT

Our support team is readily available to provide support on any steps necessary.

INDEPENDENT TECH

As an independent technology company, ORTEC has no ties or restricting commitments.

Our Products

Advertisers, Agencies, Publishers & Broadcasters

DEMAND SIDE PLATFORM

Our Demand Side Platform covers all your advertising campaigns in
one centralized system.

CROSS CHANNEL MEDIA OPTIMIZER

With the Cross Channel Media Optimizer we make sure that you get all the data insights
and the power to take action (plan).

DATA FOUNDATION

With our Data Foundation you collect and clean raw data sets into blends
that you can manage.

AD SERVING

With our Ad Server we can handle cookie-based campaigns
as well as non-cookie-based campaigns.

Ask Us About Our Products, Pricing, Or Request A Free Demo.

Client Testimonials

Hear what our satisfied clients have to say about our digital marketing tools and how they’ve transformed their businesses. Their success stories highlight the effectiveness and reliability of our solutions.

Hear what our satisfied clients have to say about our digital marketing tools and how they’ve transformed their businesses. Their success stories highlight the effectiveness and reliability of our solutions.

Eleanor Fant

These tools are a game-changer! They’ve provided us with the analytics we need to make informed decisions and optimize our marketing campaigns. Highly recommended for any business looking to enhance its digital strategy.

Timothy H. Proulx

I can’t imagine managing our marketing efforts without these tools now. The user-friendly interface and powerful features have made our campaigns more effective and efficient. Our online presence has never been stronger

Carla W. Alonso

Latest From Our Blog

What is an Ad Campaign?

Ad Campaign
An ad campaign, short for an advertising campaign, is a meticulously planned and coordinated series of promotional activities designed to achieve specific marketing objectives within a defined timeframe. These campaigns serve as strategic initiatives to raise brand awareness, drive sales, generate leads, or promote products and services to a targeted audience. By organizing a cohesive message across various media channels, ad campaigns aim to captivate consumers’ attention, engage their interest, and ultimately influence their purchasing decisions. At the core of any ad campaign lies a set of clear and measurable objectives. These objectives serve as guiding principles, outlining the desired outcomes that the campaign intends to achieve. Whether it’s increasing brand recognition, driving website traffic, boosting sales revenue, or launching a new product, defining these objectives provides a roadmap for the campaign’s execution and evaluation. Understanding the target audience is another critical aspect of ad campaign planning. Identifying the demographic, psychographic, and behavioral characteristics of the audience allows marketers to tailor their messaging and creative assets to resonate with their intended recipients. By segmenting the audience and crafting personalized messages that address their specific needs, preferences, and pain points, ad campaigns can effectively connect with consumers on a deeper level, fostering brand affinity and loyalty. Ad Campaign Central to any ad campaign is the development of a compelling and memorable message. This message serves as the cornerstone of the campaign, conveying the brand’s value proposition, unique selling points, or desired call to action. Whether it’s a catchy slogan, a compelling narrative, or a visually stunning advertisement, the message should resonate with the target audience and evoke an emotional response that drives engagement and action. Creative assets play a crucial role in bringing the campaign message to life. From eye-catching visuals to persuasive copywriting, these assets serve as the vehicle through which the message is communicated to consumers. Whether it’s a television commercial, a print advertisement, a digital banner ad, or a social media post, the creative execution should capture the audience’s attention, spark their interest, and compel them to take the desired action. Media planning is another essential component of ad campaign strategy. This involves selecting the most appropriate media channels and platforms to distribute the campaign content, considering factors such as reach, frequency, cost, and audience demographics. Whether it’s television, radio, print, outdoor billboards, digital display ads, social media platforms, or a combination of these channels, the goal is to maximize exposure and reach the target audience where they are most likely to engage with the brand. Ad Campaign A well-defined budget is crucial for funding the various elements of the ad campaign, including media buying, creative production, and promotional activities. By allocating financial resources strategically and efficiently, marketers can optimize the campaign’s impact and ensure a positive return on investment (ROI). Throughout the campaign, it’s essential to monitor performance and measure results against predefined key performance indicators (KPIs). By tracking metrics such as reach, impressions, click-through rates, conversion rates, and return on ad spend (ROAS), marketers can evaluate the campaign’s effectiveness, identify areas for improvement, and make data-driven decisions to optimize future initiatives. In conclusion, an ad campaign is a comprehensive and strategic endeavor aimed at achieving specific marketing objectives through targeted promotional activities. By setting clear goals, understanding the target audience, crafting compelling messages, creating engaging creative assets, planning media distribution, allocating resources wisely, and measuring performance, marketers can execute successful campaigns that drive meaningful results and contribute to the overall success of the brand.

Best Online Advertising Strategies

digital marketing
Online advertising offers a powerful way to reach a targeted audience and promote your products or services. With the vast array of digital marketing channels available, choosing the right strategies can make a significant difference in your advertising success.

Search Engine Marketing (SEM)

digital marketing Search engine marketing involves placing ads on search engine results pages (SERPs) to promote your products or services. The two main types of SEM are: • Pay-Per-Click (PPC) Advertising: Bid on keywords relevant to your business and pay each time someone clicks on your ad. • Search Engine Optimization (SEO): Optimize your website to rank higher in organic search results, increasing visibility and traffic over time.

Social Media Advertising

Social media platforms offer sophisticated advertising tools to target specific demographics, interests, and behaviors. Popular platforms for social media advertising include: • Facebook Ads: Target users based on demographics, interests, and behaviors, and choose from various ad formats, including image ads, video ads, carousel ads, and more. • Instagram Ads: Leverage visual content to engage users and promote products or services through photo ads, video ads, story ads, and shopping ads. • Twitter Ads: Reach a broad audience and target users based on interests, keywords, and demographics through promoted tweets, trends, and accounts.

Display Advertising

digital marketing Display advertising involves placing visual ads on third-party websites or ad networks to reach a broader audience. Key types of display advertising include: • Banner Ads: Display static or animated image ads on websites, typically placed in prominent locations for maximum visibility. • Native Ads: These ads Blend in with the website’s content, appearing as sponsored articles, videos, or other forms of content.

Video Advertising

Video advertising allows you to engage users with compelling visual content and storytelling. Platforms for video advertising include: • YouTube Ads: Reach a vast audience with TrueView ads (skippable and non-skippable ads) that appear before, during, or after YouTube videos. • Social Media Video Ads: Create engaging video content for platforms like Facebook, Instagram, Twitter, and LinkedIn to capture users’ attention and drive engagement.

Content Marketing

Content marketing involves creating valuable, relevant content to attract and engage your target audience. Content marketing strategies include: • Blogging: Create informative blog posts that address your audience’s pain points, answer their questions, and provide solutions related to your products or services. • Infographics: Design visually appealing infographics to present complex information in a digestible format and attract social shares and backlinks.

Email Marketing

digital marketing Email marketing remains one of the most effective ways to nurture leads, build relationships, and drive conversions. Key email marketing strategies include: • Segmentation: Divide your email list into segments based on demographics, behavior, or preferences to send targeted and personalized content. • Automation: Use email automation to send timely and relevant messages based on triggers such as user actions, birthdays, or milestones.

Mobile Advertising

With the increasing use of mobile devices, mobile advertising offers a valuable opportunity to reach users on smartphones and tablets. Key mobile advertising strategies include: • Mobile-Friendly Websites: Ensure your website is optimized for mobile devices to provide a seamless user experience. • Mobile App Advertising: Promote your products or services through mobile apps using in-app ads, sponsored content, or app install campaigns.

Geotargeting and Local Advertising

Geotargeting allows you to target users based on their geographic location, making it ideal for local businesses. Local advertising strategies include:

• Google My Business: Claim and optimize your Google My Business listing to appear in local search results and Google Maps. • Local Search Ads: Run paid search ads targeting users in specific geographic locations to drive foot traffic and phone calls to your business.

Get In Touch